Your clients need a little privacy - so give it to them!

Yesterday I re-listened to a CD about selling to a multi-cultural market. This segment of society is growing by leaps and bounds - it was already at about 1/3 of the population a year or so ago when the CD was recorded. And, according to studies by NAR, was purchasing 70% of the homes. Other businesses also need to be aware that 1/3 of their customers - more or less, depending upon location - will be from a culture different from their own.

That means, unless you're in a small town like mine, where almost everyone is either of Scandinavian or Italian descent, you need to be acutely aware of cultural differences.

This week I'll bring you some of the highlights from that CD...

But one thing covered on the CD seems to me to apply to everyone - every culture, every gender, and every age. That is the need for people to talk privately, without a sales person hovering over them saying "What do you think?" "Are you ready to order?" "Shall we write an offer on this house?" ... and on and on.

NO! Sometimes they aren't ready. Sometimes they need to talk to each other without anyone listening!

Multi-cultural customers often use a different language to accomplish this in front of the sales person - and sales people are insulted by the practice. But the truth is, they should feel encouraged by it. When buyers want to talk privately, it's one of those things called "A buying sign."

So, to best serve your bank account, let your customers have a little privacy.

Yours for prosperity,
Marte

Marte Cliff, Copywriter
writer@marte-cliff.com