What's your biggest real estate marketing challenge?

This afternoon I was talking with a friend about real estate marketing. She felt the biggest challenge was marketing herself to get new clients. But a few days ago another agent told me that writing interesting ads to sell his listings was the really tough part.

What do YOU see as the biggest challenge in real estate marketing?

Since I love writing, prospecting letters were fun. I'll admit that finding a way to position your work as different from the competition is a challenge. It takes a little work to determine what you do that's "more and better." But you can do it, even if you have to stretch and push yourself to add a little more service to your work.

My big problem was trying to find a unique selling point when I had a boring listing. For instance, in our town we had an over abundance of old single-wide trailers. Usually they sat on lots that had no landscaping, no garage, no nothing to make them special. About the only thing to say was that it would be a roof over your head for little money!

Now, of course, even those old trailers are expensive. I'm glad I'm no longer trying to find buyers for them.

The second challenge in writing good house ads is putting the buyer in the house without breaking any ADA or Fair Housing rules. That's why I love the fact that over 3/4 of all buyers search first on the internet. You can write more words, and that lets you show people what they can see, hear, walk to, etc. without using any of those forbidden words.

Are you using the full potential of the internet to bring buyers to your listings? If not, then make it your January resolution to get started.

Meanwhile, post your answer to my question: What is your biggest challenge in real estate marketing.