Time to re-examine your marketing

As we enter the new year, it's time to take a look at what we did last year, and what we should do this year.

Out with the old! In with the new!

But first, examine what worked and what didn't. Check out Tune Up Your Web Pages for the New Year, then tell me what you're doing new and better this time around.

Do you hide from your customers?

If you sell something on line, do your customers know who you are? Or are you hiding?

If you're hiding, they might well wonder why. Are you ashamed of what you offer? Will you be impossible to find if they have a problem with the purchase?

This one practice could be costing you sales, so think about it. Even if you don't want your name front and center on your home page, it should be somewhere. Perhaps in your "about us" message, or on your "contact us" page.

By the way, your "about" page can be a valuable selling tool. When you tell your visitors who you are and why you're offering what you're offering, you have the opportunity to convey your enthusiasm for your product or service - and people react positively to enthusiasm.

Go look at your website. See if it needs an addition or two...

Best success,
Marte