Should you use video to reach your prospects?

It all depends upon who they are and where they live.

If they're city dwellers and have a good income, perhaps. If they live in the country, probably not.

Less than half of internet users have high speed, so if video is the only way they can get your message - they won't get your message.

I use Hughes Net - which means that for my $60 a month I can download only 200 MB per day. If a friend sends a photo or six, or if I try to watch a video, my access is shut down for 24 hours.

Know what that means? Any marketing message via video is immediately deleted. I won't take the chance of being unable to access client websites for a whole day.

For those on dial up - they probably "can" watch, but who can stay interested in 3 words, pause, 3 more words, pause, etc.? Certainly not me, and I'll bet not you either.

So... if you're SURE that your audience has high speed access, go for it. Otherwise, you might include it as an extra way to see the message, but you still need compelling copy to do the lion's share of selling for you.

Think about your audience before you plan how to approach them...

Yours for prosperity,
Marte

P.S. When you need that compelling copy, get in touch!

A quick pick-me-up for your web copy

Have you ever noticed that when you think something is a direct quote you're more apt to stop and see what it says?

If you're reading a newspaper article and you see quotes, your eyes are drawn to them, just as they are to a photograph.

So try this: Go to your website and put your headline in quotes. Then scroll down the page and if there's a sub-head that looks like it could be something you are trying to "say" to your prospects, put it in quotes too.

According to Joe Vitale, it works. So, since he's the guru of hypnotic marketing, it's worth a try. The best part is, it only takes a minute to make a small change like that one.

Of course, to make a truly hypnotic web page, you need several more elements, but most of them mean re-writing your copy. This one is quick and easy.

Yours for success,
Marte

P.S. If you're ready for that re-write, write me first. I create web copy that's friendly to both your prospects and the search engines.